Contemporary marketing practices in India (Volume-II) by Dr. Phani R S CH

Description

Contemporary marketing practices in India (Volume-II)

About the Editor:

Dr. K. V. Ramana Murthy, Associate Professor in the Department of Commerce and Management Studies at Andhra University, is an accomplished academic with over 18 years of experience in teaching and research. He holds a Ph.D. in Commerce & Management along with advanced degrees in Law, Management, and Arts. A prolific researcher, he has published 46 research papers, 2 edited books, and 18 book chapters. He holds a patent on women in leadership roles (2022). He has guided 11 Ph.D. and 4 M.Phil. scholars, while mentoring over 40 postgraduate students annually. Actively engaged in professional development, he has attended FDPs and workshops at premier institutions such as IIM Ahmedabad and IIM Visakhapatnam. A life member of NIPM, ISTD, and NHRD, Dr. Murthy contributes significantly to academic governance through his roles as a Board of Studies member and subject expert.

About the Author:

Dr. Phani Rajasekhar CH brings over 11 years of expertise in agriculture marketing and extension. He holds a PostGraduate degree in MBA (Marketing) from IGNOU, New Delhi, and a Post Graduate Diploma in Agricultural Extension Management (PGDAEM) from MANAGE, Hyderabad. Strengthening his professional portfolio, he has also earned a certification in Business Data Analytics from the Indian School of Business (ISB), Hyderabad. Currently, he is serving with the Ministry of Agriculture and Farmers’ Welfare, Government of India, contributing to policy implementation and farmer-centric initiatives.

BOOK PUBLISHED & MARKETED BY:

Laborious New Innovators Group’s

LNIG PUBLICATIONS, GUNTUR,

Contact Number: 91+ 8099871707.

Contact mail ID: [email protected]