Agricultural Marketing by Dr. Phani R S CH

Description

Agricultural Marketing

(A Textbook for Secretaries of Agricultural Market Committees)

About the Editor:

Dr. B. V. H. Kameswara Sastry is the Principal of T. J. P. S. College, Guntur. He has 25 years of teaching experience and 5 years of industrial experience. He holds an MBA, M.Phil., Ph.D., and a Post Graduate Diploma in Planning and Management from the University of Hyderabad. His area of specialization is Marketing Management, and his research interests include Consumer Behaviour, Advertising Management, Sales Management, and Supply Chain Management. He is an Academic Counsellor for various Management Programmes of IGNOU, Pondicherry University, and Acharya Nagarjuna University (Distance Education). He is a Research Supervisor and is currently guiding Ph.D. scholars. He has worked as a Guest Faculty for MBA and MBA (Hospital Administration) programmes at Acharya Nagarjuna University. He has authored 3 textbooks and has 80 publications in national and international journals to his credit. He has attended 50 national and 25 international seminars, along with several workshops and Faculty Development Programmes. He is a member of the Board of Studies for the BBA Programme at Maris Stella College and the MBA Programme at Lingaiah Institute of Management and has also served as a Board of Studies member for the BBA Programme of Acharya Nagarjuna University. He serves on the editorial board of 10 journals and works as a reviewer for 5 journals. He has organized several academic programmes, acted as Convener for many seminars and FDPs, and delivered guest lectures at various colleges for MBA students.

About the Author:

Dr. Phani Rajasekhar CH brings over 11 years of expertise in agriculture marketing and extension. He holds a PostGraduate degree in MBA (Marketing) from IGNOU, New Delhi, and a Post Graduate Diploma in Agricultural Extension Management (PGDAEM) from MANAGE, Hyderabad. Strengthening his professional portfolio, he has also earned a certification in Business Data Analytics from the Indian School of Business (ISB), Hyderabad. Currently, he is serving with the Ministry of Agriculture and Farmers’ Welfare, Government of India, contributing to policy implementation and farmer-centric initiatives.

BOOK PUBLISHED & MARKETED BY:

BOOK PUBLISHED & MARKETED BY:

Chem Sparrow Publications
Arundalpet, Vijayawada – 520002,
Andhra Pradesh, India.
Contact Number: 91+ 9666236159.
Contact mail ID: [email protected]